We Care Campaigns

Campaigns which focus on the rights and empowerment of children, women and senior citizens, and seek to stimulate creative discussions for holistic solutions.

Includes awareness campaigns, outreach initiatives, and special programmes that can create an impact on the social psyche

We Care for Children

A 2-Day upavasam and ‘Jagratha Sangamam’ was organised at Sree Vadakkumnatha Temple Ground in Thrissur in January 2013, to raise awareness about the issues faced by children.

In the context of increasing child abuse in Kerala, the campaign gave a call to ensure safety for children at home and in the society.

We Care for Women

An 8-Day Woman Empowerment Campaign was organised at Thrissur in 2016. The event explored the various aspects of Woman Empowerment and measures for safety and development of women.

Campaign Highlights:

51-hour fasting (upavaasam) by ATMA Volunteers
5-Day perspectives conclave on Woman Empowerment with talks by experts
Mass garba performance with 500 dancers
2- Day Seminar with dignitaries from different walks of life
Cultural programmes
Competitions for school & college students

Follow-up Events:

Awareness drive and outreach at North Bus Stand, Thrissur, on Women’s Day (in 2017, 2018 and 2022) – pamphlet distribution, street play, public meeting.
Free health check up and medical camp for women at North Bus Stand, Thrissur, on Women’s Day in 2018 and 2022.
Mass garba performance with 500 dancers
Seminar on ‘Economic Participation of Women- New age opportunities and challenges’ on 9th March 2019 at Thrissur, with participation of over 200 women delegates. Sessions were guided by an eminent faculty panel.

We Care for Elders

Celebrate 55+’ : Workshops on Graceful Ageing conducted every year to empower senior citizens to overcome the challenges of age with grace, camaraderie and wise choices.
• Sensitising school children about the problems of senior citizens through talks and workshops.

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